NIKE: INVERSE. CAMPAIGN CONCEPT

Nike: Inverse is a fictitious experiential campaign exploring the concept that true power begins with self. An image to focusing internal to see external results: an introverted perspective. Through a series of immersive, black-and-white activations, the campaign transforms internal energy into visceral, sensory experiences. Each installation is designed to reflect, distort, and project the invisible forces that drive us, mindset, emotion, belief, breath, and body.

every moment of Inverse serves one idea: your internal world is the source of your external power. The use of minimal color, inverse visuals, motion blur, and kinetic type drives home a design system that feels bold, modern, and grounded in Nike’s visual DNA, yet entirely original.

PHOTOS FOR CONCEPT PURPOSES ONLY