hartbeat© STUDIOS CREATIVE:

Art Direction & Design Roll out for Kevin Hart’s Heartbeat© Weekend 2023

A three day event honoring comedy, culture and music.

I developed the experiential visual system across the resort, building on pre-established branding. Collaborating with live screen music designers and in-house developers, I learned the technical framework for managing content across multiple digital environments, from stage backdrops to ambient resort screens. I translated the brand identity into dynamic, cohesive visuals that spanned event merch, custom screen content, and motion assets used during live performances by artists like Ludacris and J. Cole. My role ensured brand consistency across the full guest journey while adapting the visual language to enhance the energy and tone of each moment.

Art Direction & Design : Ali Lemanski