hartbeat© STUDIOS CREATIVE:

Art Direction & Design Roll out for Kevin Hart’s Heartbeat© Studios Social Platform presence

Building a system based off pre-developed branding from colors, I infused bold typography, and high-energy layouts, polished photography to build a base for the social platforms. the creative direction unified comedy and experience into one expressive look and feel designed to hype up anticipation and anchor Hartbeat as a culturally relevant brand.

Using Identity & Systems approaches to create a cohesive output for future use cases. Building templates, creating type identity and story building.

Building a visual system and brand voice that reflected Hartbeat’s evolution into a sophisticated, creator-forward platform while maintaining bold, irreverent energy.

Aiming for an output that feels bold & Intelligent, modular & scaleable & rooted in culture.

Art Direction & Design : Ali Lemanski