LIVE NATION© CREATIVE:

Live Nation’s Venue Nation brand needed a visual tone that could capture the emotional energy of live music across eras. The challenge was to create content that celebrated both fans and artists, while reflecting the legacy and future of live performance. We wanted an identity that could unify photography&video, motion, and design across venues and platforms and hopefully influence future creative touch points.

The goal was to build a flexible yet distinct look and feel , one that could scale across formats, honor the grit of historic venues, and match the excitement of both past and present in live music. We started by building out storyboards to help identify creative direction and fused to see how we could animate it in a dynamic way with video. We opted to lean into past branding and find ways to elevate it to feel more high level and less corporate-focused.

Role: Designer

Motion Designer: Keith Vlk

Video Editor: Alex Estrada

CD: Wayne Ward