LIVE NATION© CREATIVE:

Live Nation’s Venue Nation brand needed a visual system that could capture the emotional energy of live music — not just in the moment, but across eras. The challenge was to create content that celebrated both fans and artists, while reflecting the legacy and future of live performance. We wanted an identity that could unify photography, motion, and design across venues and platforms.

The goal was to build a flexible yet distinct look and feel — one that could scale across formats, honor the raw texture of historic venues, and match the visceral excitement of contemporary showss. By leveraging bold typography, tactile textures, and a vibrant yet grounded color palette, we created a brand system that feels alive — bridging nostalgia with the now.

Role: Designer

Motion Designer: Keith Vlk

Video Editor: Alex Estrada

CD: Wayne Ward