USAL© Creative Branding:

For Usal Projects, an outdoor community initiative dedicated to fostering connection through shared spaces and programming, I created a pass to develop a cohesive visual direction that could unify their brand presence across digital and social platforms.

Focused on creating a visual output that established the foundation for their social branding. This included the design of modular templates and motion assets that reflect the organic, inclusive spirit of the project. The visual system was built to be flexible yet recognizable—supporting storytelling around community events, participant highlights, and outdoor activations. Using color to compliment photography palettes, and using type that feels timeless, trustworthy and bold.