USAL© Creative Branding:

For Usal Projects, an outdoor community initiative, I created a visual system with motion to represent their brand in the social platform space for upcoming events. The identity was built to be used in separate cases and explore the brand from a movement space. Meant to be dynamic and ever changing. Optimizing and changing logo styles, colors, animations on a recurring basis to try something new off of past creatives.

We fused layouts and creative through a process to come up with a visual that could be identifiable and anew. Using a system of templated approaches for weekly recurring events, experimenting with how we could infuse animation in the branding system.