USAL© Creative Branding:

For Usal Projects, an outdoor community initiative, I created a visual system with motion to represent their brand in the social platform space for upcoming events. The brand is meant to feel separate in the marketplace from other community projects. Representing a look that is clean, takes chances, and feels high level. The visual system was built to be used in separate cases and explore the brand from a movement space. We fused layouts and creative assets from designers through a process to come up with an identity that could be identifiable and anew.